Case Study
Automotive
Automotive giant chooses Cassie to manage their complex data relationships
Our connected car client
Connected cars are vehicles equipped with internet connectivity and communication technologies that allow them to share data with other devices and networks, providing drivers and passengers with enhanced features, services, and communication capabilities.
Our client is a leader in the global automotive industry, dedicated to making vehicles smarter, faster and safer. Specializing in car technology innovation and design, our client strives to provide its customers with cutting-edge solutions that will allow them to access their cars from anywhere, as well as other features like automated parking systems, collision avoidance warning systems and even gesture-based infotainment systems.
The impediments to achieving these innovative advances are not related to cost or technical ability; the customer’s willingness to share their personal information stands in the way.
Our client’s goals
- Create a single source of truth on personal data held
- Give customers more control and the freedom to manage their preferences
- Ensure global data privacy compliance
- Seamlessly manage their complex data relationships (between data subjects and their connected car devices)
- Be able to query and update their consent and preference data in real-time
Fast facts:
Head Office
USA
Industry
Automotive
Size
Over 150k employees
Region
Global
Key Regulations
GDPR, CCPA
Products
Consent and Preference Management Platform (CMP)
The compliance and automotive challenge
As connected cars become increasingly sophisticated, automotive businesses are positioning data privacy and compliance at the heart of their marketing strategy. Despite this, many automotive businesses have yet to embrace a centralized Consent and Preference Management Platform.
The challenge is often made worse as businesses operate on multiple tech stacks where they hold their consents and preferences, but the data is not centralized.
Our client had over 70 different silos of consent data within their data sets. They needed a fully auditable platform which compliantly stored all their customers’ consent and preference data.
Having a single source of truth put pressure on the business from a regulatory perspective, and customers needed full transparency over the data being held.
This impacted their marketing strategy and ability to build customer profiles and deliver personalized experiences successfully.
Their goal was to gather as much granular information from their customers as possible (such as driver and multi-device preferences) legally and ethically. Failure to do so could have potentially led to significant fines from CCPA, GDPR or any other data privacy legislation that affect them.
How Cassie manages granular consent for automotive
Consent is collected from the data subjects, not the cars.
For example, a customer with a connected car: The vehicle contains several helpful features such as GPS navigation, an interactive user interface, and other internet-enabled devices that provide maximum convenience.
To ensure our client had the legal standing to track a customer’s movements (via GPS) or music consumption habits (through the user interface), they needed permission for each device – backed up by a clear audit trail.
Delivering a project specific to their requirements
Delivering a project specific to their requirements
- Provide a compliant and highly configurable Consent and Preference Management Platform
- Provide customers with a complete overview of their personal data
- Deliver tailored recommendations/services based on an accurate profile of the customer
- Deliver to an ambitious timescale
Why Cassie was the successful CMP vendor
Our client chose Cassie for its extensive capabilities and reliability.
With its advanced configurability, data-driven insights, scalability, and an easily accessible API suite, Cassie is well-equipped to handle any consent management challenges.
Cassie has no equal when it comes to managing large data sets with complex relationships.
Our client recognized that we could deliver value long-term, and if customer expectations change or new legislation is introduced, we can adapt quickly.
A successful CMP implementation
Part of Cassie’s implementation process is to educate the client and show them that by choosing our CMP, you’re not just solving today’s problem but anticipating tomorrow’s problems.
Today, our client can now:
• Meet the evolving global compliance requirements
• Safely and securely share consumer data
• Query their data sets in real time
• Deliver personalized customer journeys
• Efficiently manage customer consent and preferences
• Maintain customer privacy
• Use data insights to create better products