Why do I need a Consent Management Platform?

Consent Management Platforms, or CMPs, are essential tools for businesses. A CMP helps companies to comply with data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). It provides a comprehensive solution for gathering and managing user consents, ensuring that companies meet their regulatory obligations.  

CMPs allow businesses to collect, store and manage consent preferences in a single platform. The platform stores all users’ consent decisions in one place so they can be quickly accessed and managed when needed. This makes it easier to keep track of consent records and ensures that businesses have full visibility into all consents collected from users.  

CMPs also provide businesses with valuable insights into user consent preferences. The platform can be used to track users’ interactions with the company and their consent decisions, allowing companies to gain a better understanding of their customers and how they use their services. This data can then be used to personalize messaging and improve customer experience. 

Additionally, CMPs help organizations demonstrate compliance with privacy regulations by providing proof that users have given informed consent for data processing. Since the platform records all consents, companies can prove that they have collected valid consent from all users in accordance with data protection laws.  

A Consent Management Platform is an important tool for businesses looking to comply with data protection regulations. By helping companies collect, store and manage user consents as well as understand user preferences, CMPs provide a comprehensive solution for meeting data protection requirements. 

What do the experts have to say 

Gartner, a leading technological research and consulting firm that conducts research on the technologies that drive business growth, reported in their 2022 Marketing Technology survey that “70% of respondents said they have deployed a CPMP (consent and preference management platform) and 12% are in the process of deploying”. 

Is Cassie the right Consent Management Platform for you? 

Cassie is the platform that helps businesses grow compliantly by strengthening customer relationships by honoring personal choices. Its Consent and Preference Management platform enables enterprises to do exactly this, helping boost revenue with a respectful approach.  

During the last decade, Cassie has enabled renowned global consumer brands to both abide by data privacy regulations and boost conversions.  

Cassie works with retail, media and e-commerce businesses to improve their targeting efforts and ROI by using granular preference management across all of their channels for maximum impact. Cassie’s approach will enable companies to deliver engaging experiences that drive results.  

Cassie gives businesses a prime opportunity to focus on building customer trust and achieve the following goals: 

• Ensure data privacy compliance  
• Improve marketing efficiency by only sending the communication most likely to succeed  
• Enable the most effective personalization for stand-out experiences  
• Put the customer firmly in control of how the brand communicates with them  
• Increase marketing ROI  
• Create brand trust and credibility 
   

Save time with smart consent audits for any legislation  

Data privacy legislations such as GDPR and CCPA have dramatically improved the lives of consumers, giving them stronger data rights and more protection. Cassie helps global organizations achieve compliance without them having to compromise their business goals.  

Manage compliance according to your business rules  

Cassie has the flexibility to provide the data structure you need to ensure that your compliance journey never gets in the way of your business strategy 

Query at speed 

With Cassie, businesses can query their data and retrieve the information needed in real time.  
 
We work with clients with large data volumes, and Cassie has an impressive track record in delivering for clients with up to 350 million data subjects. Cassie can handle up to 50,000 record requests per second. 

Single source of truth  

Cassie allows users to have multiple identifiers to reconcile consent and preference data held in multiple systems to give a single source of consent data which is then applied across their entire estate.