Preference management
Use granular preference management to power better targeting, experiences and ROI across all channels
The best way to know what your customers want is to ask them
It might sound simple, but that’s because it is. In order to better understand your customers’ interests and expectations, you need to ask them.
Our preference management platform will enable you to collect user preferences in your app or website with contextual questions. This data is compliant, relevant, and highly qualified to tailor your customer journey.
Cassie will significantly reduce your email unsubscription rate while improving customer experiences. Surpass customer expectations by only showing relevant content to your customers.
Trust is the bridge that connects brands and consumers
Cassie helps businesses prove themselves to be trustworthy through transparent privacy interfaces and data practices.
Our preference management solution allows you to set up the users preferences you want to collect, define the purposes of data collection and build an ideal branded environment.
You can identify customer interests and purchasing habits by rewarding them the freedom to adjust their preferences.
Customers spend more and stay with businesses that value trust.
Sync this valuable data with your existing MarTech to target the right audience everytime
When content such as newsletters, website pages or display ads are personalized and appear at the right time, to the right people, you’ll drastically increase your conversion rates.
Marketing teams choose our preference management software to:
- Collect user preferences to get a fuller picture of the customer
Collect choices all along the customer journey, on any device, online and offline
- Show customers they respect and protect their data
Centralize all your user consent and preferences in a single place.
- Have unlimited meta data
Set up an unlimited number of key-value pairs for each data subject to capture the data that matters to you.
Place customer preference at the heart of your marketing strategy
When you put your customer in the driving seat, you allow them to decide how to interact with your brand and lay the groundwork for long-lasting relationships.
Cassie’s Preference Centre will give your customers complete control over their data.
With Cassie, you can value your customers whilst complying with the rules and regulations around privacy.
Supporting you every step of the way
Our dedicated team of experts will help you structure your preference platform according to how your business operates. We have done this for some of the biggest brands in the world, helping them achieve greater customer insight and build long-lasting trust.