Marketing
Simplify paths to purchase with real-time personalized journeys
Deliver real-time personalized customer experiences across multiple channels with Cassie
Cassie uses powerful identification methods, high-speed integrations with all your marketing technologies and granular capture of customer preferences to enable you to deliver personalized customer experiences.
Identification
Cassie’s matching rules enable you to identify customers with confidence: across domains, devices and platforms.
Our sequential logic means you can identify up to 35% more of your customers than you can with your current technologies, and use information gathered across multiple engagement points to inform their experience today.
Behavioural data isn’t enough
Cassie complements the behavioural data you hold on individuals with preference data: information on your customers’ brand preferences, social relationships, beliefs, motivations and other psychographic information that give you a transformational way of conceptualising each and every customer.
Cassie’s rich, granular preference management capabilities benefit our clients beyond achieving compliance, giving you new ways of targeting customers with the right message at the right time.
Give your customers the personalized journey they deserve, read our guide to understand how personalized experiences can increase conversions.
Real-time experiences delivered
Cassie operates in real time. So a customer can be identified and served a message in micro-seconds…a message driven not by segmentation but highly-granular personalization. That’s why our customers see increases in campaign response rates and sales when they use Cassie as their CMP.