Marketing
Cassie's first-party cookie solution empowers marketers
Changes imposed by browsers make it difficult for marketers to identify and track returning website visitors.
Cassie respects users’ consent whilst offering you a way to identify returning visitors even when browsers or users have deleted cookies.
Cassie’s ITP calculator will provide you with accurate data that shows you exactly how Intelligent Tracking Prevention (ITP) and Enhanced Tracking Protection (ETP) are affecting your web traffic.
How to use Cassie’s ITP Calculator
Our ITP calculator is extremely user-friendly and will take you, your IT team or whoever runs your GA4 and UA accounts minutes to use.
How many of your visitors are using browsers with enhanced privacy features?
Cassie’s ITP calculator will show you what percentage of your visitors use Safari or Firefox when accessing your site.
Do you see differences in the proportion of new and returning visitors when you compare browsers?
Cookies are often deleted from the devices of visitors who use Firefox and Safari. This means you won’t be able to identify them as returning visitors, as often.
How much of your revenue may have been attributed to a wrong channel and incomplete user journey?
2%
of your total e-commerce revenue comes from visitors who use a browser with enhanced privacy features
0.8%
of your total revenue may have been attributed to a wrong channel and/or incomplete user journey because some of that revenue has been generated after 1 or 7 days since someone’s first visit to your website
£1.95k
when we translate the percentages to actual monetary values (this tool shows GBP by default)
Cassie’s solution to your ITP challenge
Cassie helps you tackle the ITP challenge and retain as much user data as possible.
Cassie’s Identity Service has been built to help you maintain the consent that your visitors have provided.
Regardless of whether these cookies have been categorized as first or third party, Cassie’s Identity Service assigns each visitor to your site a unique identifier and creates a record of the consent provided for each cookie loaded to that user’s browser. When that individual visits the site again, Cassie recognizes the visitor based on their unique identifier and regenerates the cookies that Firefox and Safari deleted.
Cassie’s Identity Service delivers the consent that your visitors originally made. Our solution is compliant, ethical and resolves the inaccurate data attribution data caused by ITP.
Cassie’s Identity Service is easy to deploy and used by some of the world’s biggest brands.