Cassie unlocks a seamless experience for customers
Delivering effective consent and preference management relies on all your customer data sources holding the same information at the same time.
Cassie’s API-centric approach means that your implementation of a consent and preference solution will be simpler, deliver a better customer experience and give you benefits of enhanced data visibility and reporting that go beyond compliance.
Whatever your system, Cassie can connect
With over 350 API endpoints that are readily available, secure and scalable, whether it’s a third-party or inhouse data source, Cassie can connect.
Integrations use RESTful APIs and once connected to Cassie, any changes to data in any of your systems are communicated at high speed. You can push consent and preference updates downstream to any target system in your digital estate.
With Cassie, your teams are empowered
Cassie is delivered with a feature rich software development kit (SDK) to support you in developing applications and make integrations simpler to effect.
Compatible with your existing MarTech systems
Cassie can connect with all your existing business, sales and marketing systems including PowerBI, HubSpot, Adobe, Marketo, Salesforce and….all the others. In 10 years we haven’t found a system we can’t integrate with.
For peace of mind, schedule a systems check with our experts and we’ll be happy to confirm and give real client examples.
Automation saves your team time
Our global clients rely on real-time, granular relay of data between multiple data sources. Cassie is the CMP that saves teams from the hassles of manual downloads and uploads or manual push-throughs of data that are vulnerable to error and delay.
Better visibility, unparalleled reporting
Cassie’s API integration allows you end-to-end visibility of all systems and processes for improved communication and reporting. You can track and monitor data effectively and create robust reports based on either specific or multiple datasets.
For many of our clients, operating in complex, regulated and high-volume data scenarios, the comprehensive nature of the reporting enabled through total integration has benefits that extend beyond the scope of the consent and preference management challenge.
Have complete trust in your data
Whether you are transferring data via Cassie’s Export Module, the Connector Service or via its APIs, any and all interactions with your data are fully audited. You’ll always know what data has been accessed, updated, exported, at what time and by whom.
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