Real-time marketing
Deliver real-time customer experiences across multiple channels
We’ve seen our clients thrive when they use detailed customer insight to power paths to purchase in real time. Don’t just think compliance…think about the value that builds when you’re better able to deliver on customers’ choices.
Cassie is faster and easier to integrate to your existing marketing ecosystem than any other CMP.
Customers are identified, preferences queried and communicated to all your customer channels in micro-seconds so you can deliver the right products or content to each and every website or app visitor every time.
Cassie’s power and speed of querying, even when data subject counts are in the hundreds of millions, and transactions are at 50,000 requests per second, means marketers can take advantage of new techniques that rely on fast speeds of data transfer.
Strengthen connections through deeper insight
Cassie lets you capture, store and query more information per data subject than other CMP. With unlimited metadata, you can fully understand your customers’ attitudes, preferences, beliefs and aspirations, giving you new insights beyond behavioral data.
Cassie is flexible, so the customer data you choose to capture and store is driven by your marketing strategy, not templates. Our implementation and support teams work with you from Day One to help you learn what is possible and understand what other clients have achieved using Cassie.
Boost engagement, sales and loyalty with granular preference management
Designed for marketers, Cassie increases marketing ROI time and again for our clients, whilst ensuring they have full consent audits required by legislation. By capturing what matters to your customers, and using that to drive your communications, your brand becomes more trusted and generates greater levels of loyalty.
Cassie goes beyond compliance to boost engagement and drive better returns on your marketing campaigns.
Build a single view of customer preference to power targeted marketing
Your contact center, your in-store interactions, email, website, apps…Cassie brings everything together and ensures that information coming into various systems is matched to the right customer.
We use multiple identifiers and a series of matching rules to ID more of your customers than other CMP. That’s almost one-fifth more of your customers getting a personalized experience that respects their preferences…which could add up to a whole lot of extra sales.
Our clients are prepared for the world after third-party cookies
Some browsers are already removing cookies and more are set to follow. With Cassie’s Identity Service, which is part of our Cookie Management Module, you can clearly identify and understand who’s visiting your site….powering your targeting and attribution reporting.
Whether a customer deletes their cookies, or the browser automatically removes them, you’ll be able to identify who’s visiting your site with Cassie – legally, ethically and with a record of consent.
Build granular consent and preference data stores so you’re ready for the AI future of marketing
New artificial intelligence technologies will transform marketing. Virtual and augmented realities, virtualized marketing, facial recognition and precise location ID-ing will expand the channels available to marketers, and the data they can use to target.
Cassie is built for the future of marketing. Our CMP processes data, query and relay results in real time: so you can deliver experiences to customers instantly.
Plus, Cassie has the flexibility of implementation and configuration to allow you to switch AI technologies, change business rules and embark and move forward on your AI journey with ease.
With Cassie, you can have confidence that you’ll have the speed, the power to query at will and the ability to capture and store the sorts of data that AI will need. It’s a choice our clients know they won’t regret and one of the reasons that not a single Cassie client has moved to another CMP.