CTDPA will considerably improve the lives of Connecticut citizens; it’ll give them stronger data rights and even more protection.
Cassie will be able to help you achieve compliance without you having to compromise your business goals.
Use CTDPA compliance to grow your business
The Connecticut Data Privacy Act (CTDPA) will take effect on July 1, 2023.
CTDPA offers similar rights to Virginia’s law (VCPDA), meaning that businesses will have to provide a way to enable users in Connecticut to opt out of targeted advertising.
Does your business need CTDPA compliance?
The Connecticut Data Privacy Act (CTDPA) will affect any business doing business in Connecticut or targeting Connecticut residents that (annually):
Controls or processes the personal data of at least 100,000 consumers
Controls or processes the personal data of at least 25,000 consumers, and derives at least 25% of its gross revenues from selling personal data
Your compliance journey should deliver more than compliance: it’s your opportunity to improve data integration, the growth of granular marketing data and application of customer data to marketing initiatives.
Why Cassie is the best CTDPA solution for you
We are experts at helping global businesses achieve compliance while helping build long-term customer relationships.
Most CMP providers offer templated solutions for legislation compliance: you can become ‘’compliant’’ quickly, but you’ll have to fit your business rules and workflow around the vendor’s template, legal interpretations and assumptions.
Cassie works around you: with our highly configurable CMP, you’re in charge; you make the choices and Cassie will implement them.
With Cassie you’re not just solving today’s compliance problem but anticipating the solutions for tomorrow. Cassie can support you as your business grows.
Get the most out of your data with Cassie.
Go beyond CTDPA compliance with Cassie
By going beyond compliance and taking on the responsibility of protecting and respecting your customers’ data, you’ll build long-lasting trust. We believe respected customers spend more and remain loyal.
Choose Cassie for:
High volume, fast response querying
Cassie can process up to 50,000 transactions per second, which means however large your operation is you’ve got peace of mind…Our largest client has 400 million data subjects.
Deeper customer insight
Cassie’s Customer service portal will let you capture up to 13 fields. You’ll be able to learn more about your customers in order to create personalized customer journeys.
A team of dedicated experts
Throughout your implementation process our highly experienced team will help you consider and module your options.
Unlimited data storage
There are unlimited amounts of data you can save per customer.
We handle high volume, high transaction, multi-territory and multi-domain complex data with ease.
Full audibility of your data
With Cassie’s single version of the truth, you’ll be able to keep a full audit trail of your every action, from origin to present time, across all your systems. You and your customers can see what consents and preferences have been given, when and on which platform.
Cassie’s immutable design gives you a lifelong record of customer consents. This will save you valuable time in the event of an audit and give your customers true transparency.
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