Why is consent management important?

Consent management is an important component of any organization’s data privacy and protection framework. It helps organizations to protect the privacy of their customers while ensuring they are in compliance with applicable laws and regulations. In practical terms, consent management involves obtaining explicit permission from people before collecting or processing their personal information. This can include asking for written consent, gathering verbal agreement over the phone, or using a digital signature on an online form. 

Organizations must take active steps to manage customer consents in order to comply with relevant laws, such as GDPR. For example, companies should have processes in place that enable them to obtain valid consent from individuals when necessary; this could include providing clear information about how the data will be used and giving customers the opportunity to withdraw their consent at any time. 

Consent management is also important for customer experience and trust building. Customers should feel confident that their data will be used responsibly, and that they are in control of when it is collected or processed. Having a clear consent process enables organizations to demonstrate how dedicated they are to protecting their users’ privacy and honoring their choices. In addition, having a comprehensive consent management strategy helps companies avoid costly fines due to non-compliance with relevant regulations. 

Overall, effective consent management is crucial for any organization as it ensures compliance with applicable laws and regulations while helping to build trust with customers. Organizations should ensure that all employees understand the importance of obtaining valid consents from individuals before collecting or processing their data, and should have processes in place to monitor and manage consents. This will help ensure that customer privacy is respected while avoiding costly fines related to non-compliance.  

What is a Consent Management Platform 

A Consent Management Platform (CMP) is a technology solution designed to collect and manage user consent for the processing of personal data. It provides businesses with an automated, secure and compliant way to manage and track user consent. CMPs ensure that organizations have a comprehensive view of their users’ consents, allowing them to comply with global privacy regulations such as GDPR and CCPA. 

CMPs help companies stay compliant by providing tools to create tailored and localized user notices, keep track of user preferences, store audit trails and process automated consent reviews at regular intervals. They also offer features like ‘one-click unsubscribes’, which allow users to withdraw their consent or opt-out of communications easily.  

What is Cassie and is it the right CMP for you?

Cassie is the platform that helps businesses grow compliantly by strengthening customer relationships by honoring personal choices. Its Consent and Preference Management platform enables enterprises to do exactly this, helping boost revenue with a respectful approach.

During the last decade, Cassie has enabled renowned global consumer brands to both abide by data privacy regulations and boost conversions.

Cassie works with retail, media and e-commerce businesses to improve their targeting efforts and ROI by using granular preference management across all of their channels for maximum impact. Cassie’s approach will enable companies to deliver engaging experiences that drive results.

Cassie gives businesses a prime opportunity to focus on building customer trust and achieve the following goals: 

• Ensure data privacy compliance
• Improve marketing efficiency by only sending the communication most likely to succeed
• Enable the most effective personalization for stand-out experiences
• Put the customer firmly in control of how the brand communicates with them
• Increase marketing ROI
• Create brand trust and credibility

Save time with smart consent audits for any legislation

Data privacy legislations such as GDPR and CCPA have dramatically improved consumers’ privacy, giving them stronger data rights and more protection. Cassie helps global organizations achieve compliance without compromising their business goals.  

Manage compliance according to your business rules

Cassie has the flexibility to provide the data structure you need to ensure that your compliance journey never gets in the way of your business strategy. 

Query at speed

With Cassie, businesses can query their data and retrieve the information needed in real-time.  We work with clients with large data volumes, and Cassie has an impressive track record in delivering for clients with up to 350 million data subjects. Cassie can handle up to 50,000 record requests per second. 

Single source of truth

Cassie allows users to have multiple identifiers to reconcile consent and preference data held in multiple systems to give a single source of consent data which is then applied across their entire estate.