Consent Management Platforms (CMPs) are software solutions used to help organizations comply with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). They provide a central platform for managing user consent for data collection and usage.
Using a CMP, organizations can present users with customized privacy notices that explain how their personal data is being used, and then ask users to provide their explicit consent. A CMP also enables organizations to track and maintain records of user consents over time. For example, if an organization changes its data processing activities, it can ask users to re-consent to certain uses of their personal data.
A Consent Management Platform also makes it easier for brands to respond to access requests from individuals who want to view or delete the personal information held about them by the organization. The platform gives users access to their data stored in the system and enables them to exercise more control over how their information is being used. It also facilitates automated responses for data subject access requests (DSARs), enabling organizations to automate certain processes in line with applicable laws.
CMPs may also be integrated with other software solutions such as analytics tools or marketing automation platforms, allowing organizations to easily manage consent when using third-party services or transferring user data across multiple systems. This helps ensure that only authorized third parties have access to user data and that all processing activities remain compliant with applicable laws.
How can businesses use consent management to increase revenue?
Leveraging consent and preference data can empower businesses to create more tailored customer experiences.
By accessing customer data, businesses can use it to personalize services, generate tailored content and create marketing campaigns that are more precise and pertinent. Additionally, they gain an insight into the tastes of their users so as to modify their products or services accordingly.
CMPs are designed to flawlessly connect with all sales and marketing platforms, allowing businesses to track data subjects’ consent preferences from the point of opt-in till removal. By utilizing a Consent Management Platform, companies can gain deeper insights into personal data flow and understand how customers interact over time to effectively respond to their requests.
As a result, businesses can ensure that their services remain compliant with current data protection laws while still providing highly personalized experiences for customers.
CMPs empower companies to gain a greater understanding of the lifecycle of personal data, from the point when customers opt-in right through to their removal. With full integration into sales and marketing platforms, businesses can actively track customer requests and monitor consent preferences to respond efficiently.
Gartner, a leading technology research and consulting firm that conducts research on the technologies that drive business growth, reported in their 2022 Marketing Technology survey that “70% of respondents said they have deployed a CPMP (consent and preference management platform) and 12% are in the process of deploying.”
What is Cassie and is it the right CMP for you?
Cassie is the platform that helps businesses grow compliantly by strengthening customer relationships by honoring personal choices. Its Consent and Preference Management platform enables enterprises to do exactly this, helping boost revenue with a respectful approach.
During the last decade, Cassie has enabled renowned global consumer brands to both abide by data privacy regulations and boost conversions.
Cassie works with retail, media and e-commerce businesses to improve their targeting efforts and ROI by using granular preference management across all of their channels for maximum impact. Cassies’ approach will enable companies to deliver engaging experiences that drive results.
Cassie gives businesses a prime opportunity to focus on building customer trust and achieve the following goals:
- Ensure data privacy compliance
- Improve marketing efficiency by only sending the communication most likely to succeed
- Enable the most effective personalization for stand-out experiences
- Put the customer firmly in control of how the brand communicates with them
- Increase marketing ROI
- Create brand trust and credibility.
Save time with smart consent audits for any legislation
Data privacy legislations such as GDPR and CCPA have dramatically improved the lives of consumers, giving them stronger data rights and more protection. Cassie helps global organizations achieve compliance without them having to compromise their business goals.
Manage compliance according to your business rules
Cassie has the flexibility to provide the data structure you need to ensure that your compliance journey never gets in the way of your business strategy.
Query at speed
With Cassie, businesses can query their data and retrieve the information needed in real time.
We work with clients with large data volumes, and Cassie has an impressive track record in delivering for clients with up to 350 million data subjects. Cassie can handle up to 50,000 record requests per second.
Single source of truth
Cassie allows users to have multiple identifiers to reconcile consent and preference data held in multiple systems to give a single source of consent data which is then applied across their entire estate.