GDPR 5 year anniversary: Reflecting on the past, envisioning the future
We take a look at the impacts and challenges GDPR has has five years on since its implementation in 2018 and what the future looks like.
Using consent and preference management to drive e-commerce conversions
Discover how e-commerce companies use consent and preference management to build trust, gain deeper customer insight, and drive conversions.
The importance of data privacy among US consumers
Understand why consumer data privacy matters and what can be done to protect US consumers’ rights regarding their personal information.
Leveraging digital twins for enhanced customer experiences in retail
A digital twin can help businesses improve customer experience and loyalty. Our DToC blog is a must-read for CMOs and marketing teams.
5 AI actions retailers should take to increase consumer trust
Our ‘AI actions retailers should take to increase consumer trust’ blog is a must-read for any CMO who wants to boost customer engagement.
Importance of brand reputation in a digital age
Discover how to optimize brand reputation in today’s digital age. Businesses should establish themselves as brands that consumers trust.